Date and Time
Thursday Mar 17, 2016
2:00 PM - 3:00 PM PDT
Location
Web based
Description
Online Event Promotions and Registration, and Leveraging Registration pages into your email campaigns – Increase and reward loyalty while driving new customers to your door.
This webinar is all about leveraging online tools for Events. At the heart of small business marketing are the campaigns that drive action - collections of marketing activities that help a small business to achieve its goals and objectives. One important campaign type revolves around Events. When you run an event, there's promotions, announcements and registrations.
We will cover:
- Brainstorm of all the different types of events you might run
- Timeline for promoting successful events
- Email invitations connected to the online registration process
- Setting up the effective online registration process that saves everyone time and energy
- Using landing pages packed with event details for your social media
Attendees of this presentation will learn:
- Types of events (more than just fundraisers), goals for events, a quick note on charging or not and events as part of the Engagement Marketing cycle
- Promoting the event (with a sample promotional schedule and activities)
- Making the most of an online registration tool, with best practices focused on what information to ask for on registration form
- Post-event actions, including review of stats and social activity and highlighting success
Please note: this session will not be addressing best practices around event planning topics like venue selection, planning event entertainment or dining options, running fundraising activities like live or silent auctions, etc. It is focused on helping the audience promote their event and streamline the online registration process.
Join us and learn some great new strategies to help you promote your next event and set up an online registration process that helps your event succeed.
Intended Audience: The content is targeted at the beginner- to comfortable small-business marketer who is looking to build their marketing knowledge, or to reinforce what it is they already know.
5-part Webinar Series – registration link for all 5 webinars: https://attendee.gotowebinar.com/register/1751213432905483524
Participants can view the webinar on any computer device, wi-fi needed, and you can use your computer speakers or call in with the phone number and access code provided with your registration. There is no charge to attend each of these webinars, however, if you want to receive the recording and slide presentation, you must attend the webinar at the scheduled time.
Recordings will be sent to each participating attendee.