Date and Time
Thursday Mar 31, 2016
2:00 PM - 3:00 PM PDT
Location
Webinar Based
Description
March 31 – Positioning for news coverage, getting marketing assets in order and setting up your Online Newsroom
This webinar is about positioning you and your company to get coverage in the local media, highlighted in your community to attract new customers using the celebrity edge of media promotions, and a checklist of what you need to have prepared.
Learning to recognize all the opportunities to promote your business is a skill you can learn. It could be a Best of the Best Awards, a nomination for a business award or having the right photo taken at the right time to submit to your Chamber of Commerce. Learn to leverage these kinds of opportunities by being prepared.
Participants will learn how to:
- Compile the elements of a professional ePress kit
- Determine "hooks" that work for getting attention
- Put the magic words into press release headlines or email subject lines that capture attention
- Recognize media opportunities in local papers, Chamber of Commerce, at events and others...
- Become a trusted source to local media
5-part Webinar Series – registration link for all 5 webinars: https://attendee.gotowebinar.com/register/1751213432905483524
Participants can view the webinar on any computer device, wi-fi needed, and you can use your computer speakers or call in with the phone number and access code provided with your registration. There is no charge to attend each of these webinars, however, if you want to receive the recording and slide presentation, you must attend the webinar at the scheduled time.
Recordings will be sent to each participating attendee.